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Natalie Gkioka

Marketing& Advertising Manager

About Natalie

With a solid background of successes in Marketing and Advertising, I have built a reputation as a leader in marketing management, media planning& buying, business development and team leadership. I have experience providing vision and guidance across teams to identify areas of opportunity in sales, team performance and business planning. My success is driven by my ability to align project and program strategy with business and financial goals through the establishment of effective policies and procedures. I leverage a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with project objectives.

Skills

  • Account Management
  • Advertising
  • Budget Management
  • Digital Marketing
  • Marketing
  • Media buying
  • Media planning
  • Media sales
  • Negotiations
  • Revenue Generation
  • Teams leadership

Work Experience

2016-now
Marketing And Advertising Manager
Independent Consultant
Accountable for communications planning and business development of local and international clientele. In this role I'm leading client success by directing communications strategies, competitive analysis, and strategic planning for online and offline media. Some key contributions in this role include: ➢Identifying media priorities, goals and forecast investments and potential ROI. I also, execute media plans to maximize exposure and brand equity. ➢In 2021 I managed over $1.5M in Marketing/PR campaigns and increased annual revenues by 11% by acquiring two new clients.
2014-2015
Senior Client Service Manager
Velti S.A
was recruited by Velti to direct and oversee the prelaunch live phase of Mobile Marketing Campaigns for mobile operators and media channels around the world. I tracked and analyzed daily progress by identifying areas of underperformance and collaborating across the organization with technical, legal and accounting professionals. Some key results include: ➢I executed mobile marketing programs valued at over $1.5M and increased semi-annual revenue by 12%. I did this by leveraging digital media to support new loyalty programs and customer retention marketing programs for the most popular bank in Central Europe.
2011-2014
Media Manager
Carat S.A
I managed key accounts including Vassilakis (Seat, Saab, Aegean, Hertz), Media Market, Luxottica (Ray-Ban, Vogue, Persol) and Total lubricants to plan and execute media campaigns. I also designed and implemented annual media plans after identifying clients’ overall goals and budget requirements. I evaluated performance of campaigns and made adjustments to future strategies. I also created media and sponsorship proposals after negotiating with a wide range of providers for various media outlets including TV, Print, Radio, Outdoor and Digital. ➢I delivered digital growth across my portfolio by 40% and leveraged social media to further support the launch of Ray-Ban sunglasses.
2005-2010
Media Manager
U.M
At U.M. I was hand-picked to manage media planning and TV buying of ATL & BTL through development and negotiations with providers in TV, Print, Radio, Outdoor and digital media. I also designed and executed annual media plans to achieve clients’ marketing and communication goals. I collaborated with professionals at local and international advertising agencies to oversee proposals for clients’ communication strategies and implementation of advertising campaigns. I Managed high profile accounts such as Bacardi/Tradall (Bacardi Superior, Bacardi Breezer, Dewar’s, Dewar’s Special, Drambuie, Grey Goose, Bombay Sapphire, Southern Comfort, Finandia, Vodka) and MasterCard
1999-2005
Media Supervisor
OMD
Supervised the strategic media planning & TV buying of the following accounts: Pepsico-Fritolay (Pepsi, Ivi, Seven-Up, Lay’s, Doritos, Ruffles, Cheetos, Bits, Chupa Chups), Bayer (Aspirin, Baygon, Talcid), Delonghi (white electrical appliances), Evrika (washing detergents), Papapolitis (sanitary equipment) Sony,Gillette, Duracell , OPAP, Imperial Tobacco, Trofeklect MasterFoods, Minerva (oils), Pizza Hut

Education & Training

2014
Digital Marketing
ALBA Graduate Business School
Professional Diploma in Digital Media and Digital Marketing.
1999-2000
Advertising and Public Relations
Panteion University
Master's Degree in Advertising & Public Relations.
1993-1998
Communication and Mass Media
Panteion University
Bachelor degree with subjects related to Communication, Marketing, Advertising, Business & PR
2019
Distributed Management
Remote-how Academy
Certification in Distributed Management