We’re seeking a Marketing and Events Manager to help make House of Kaizen a better place to work and a place that works better while building a community of subscription growth professionals.
Subscription businesses require subscriber-specific marketing expertise to acquire and retain customers for sustainable growth. As a dedicated subscriber growth firm, House of Kaizen develops and executes subscriber experience optimization programs that drive commercial growth for some of the world’s best subscription brands.
We’re headquartered in New York City but the best talent comes from many places, and much of our team works from home with some travel. Our Marketing & Events Manager can live anywhere in the United States and will report to a Founding Partner based in the Greater Boston area.
Appeal to prospective & current, clients & employees with content that demonstrates our unique subscription growth expertise
Events, in-person and remote/virtual
Conference and event sponsorships with high concentration of subscription businesses
HoK-hosted conferences, private events, etc to engage key audiences
Develop and maintain strategic documents, plans, calendars
Use data to demonstrate performance against plans and related goals, adapt plans for sustained growth
Collaborate with internal & external teams, manage the ideation, development and production of content assets to support the strategy deployed through owned, earned and paid marketing activities. Including ads, videos, signage, brochures, whitepapers, presentations, conference booths, etc.
Maintain design and copy assets for all HoK and related brands
Maintain & optimize with strong understanding of SEO, CX & UX, high quality design & copy principles
Collaborate with internal and external teams to develop site enhancements including CX, UX, design and copy elements
Maintain HoK social accounts on Linkedin, Youtube and others
Collaborate with internal and external teams to develop and produce content for social platforms
Sponsored media opportunities
Collaborate with internal teams and external publishers to identify, plan and execute paid advertising, PR or other events.
Industry Event Strategy, Planning & Hosting
Develop an approach to conferences, development and networking events for subscription growth professionals that generates sustainable revenue and prospective client connections for House of Kaizen
Events ROI, partnerships strategy, prospect pipeline support
Event Content Strategy
Source, interview, evaluate vendors and venues
Develop event design structure and components including website and registration process
Serve as the primary point of contact communicating plans, setting expectations, providing guidance and answering questions for all event stakeholders – attendees, content contributors, vendors, sponsors, staff, etc.
Manage virtual or on-site logistics from set-up to tear-down – travel required
Represent HoK’s brand and proposition per the specific event type
Serve as the primary point of contact managing and providing guidance for all event stakeholders – attendees, vendors, sponsors, staff, etc.
Post-event Follow Up
Ensure that leads make their way into our sales pipeline and ongoing marketing programs as appropriate
Report on event ROI performance and identify opportunities for future event optimizations
Several years experience in b2b marketing and events planning & management
Prior remote working experience
Prior DEIJ training/experience
Ability to figure out which content and/or events are working and how to create more of it
Self-driven, self-starter who loves taking initiative, work collaboratively and seeing things through to high-quality completion
Great communication skills – we’re a distributed team, so frequent and clear written communication is a must.
Excellent in-person client interaction, friendly, supportive and not afraid to strike up conversations with people
Curiosity and the desire to learn as we adapt and grow — and to share that learning with the wider team
Experience with social media platforms suitable for b2b marketing
Experience writing short and/or long-form content for articles and scripts for audio & video
Experience managing and collaborating with creative teams, some use of Adobe Creative Suite, Figma
Experience with website CMS editing and management – Typeform, specifically
Strong understanding of SEO, experience with tools like SEMRush and Google Analytics
Ability to travel – Amount and location depend on meetings, event schedule and all team gatherings but we estimate 20-30 days of travel per year, typically by plane.
Salary of $60k – $80k
Nationally recognized corporate culture based upon responsibility, autonomy and flexibility
Excellent benefits options, healthcare, 401k plan with match after 3 months of employment.
Flexibility of working in-office, from home or wherever and whenever you do your best work
Generous paid time off – 3 weeks your first year and up to 6 weeks per year based on tenure. 9 or more additional paid holidays per year.
How to Apply
Please share at least two examples of your work, tell us about the strategy for each and how it supported the business goals? Please include any links, images and documents to best demonstrate your work:
One b2b marketing campaign
One event where you contributed to the strategy, development and technical execution.